Warner Bros. national high school marketing promotes untalented pop artist

Written by: Alex Mohr and Ellie Harris


 

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Warner Bros. spent lots of money to promote “Sriracha,” a track rapped and sung by pre-pubescent bowl-cut boi Marteen Eztevez. Upon first glance, one might think that the 18” paper bottles of sriracha might be used to advocate a new album by the wanna-be pop star, but this is not true. Dozens of 18” paper bottles and hundreds of bookmarks were sent out by Warner Bros. to encourage the listening of one single track. This package was then mailed to thousands of high schools across the nation, totalling an unnecessary amount of money spent on advertisement. A large campaign for an 180-second song.

This ad campaign has flaws, but at the same time, it worked. If not for the campaign, this review will have never been written, never been read. But because of the bombardment of paper with the name “M∆RTEEN” in thick white text, a review exists. Below the artist’s name a link to his website and a Twitter handle reside. “@MARTEENESTEVEZ” the text reads. But that account, which has one follower and an anonymous gray profile picture, is inactive, with the bio stating “This is the old account of music artist Marteen. Follow the new official account @marteen”. Good PR, Warner Bros.

Scrolling through the actual twitter account, @marteen, one finds themselves indulging in the life of the smug-looking boy from California. His latest “tour,” where he travels to multiple high schools and performs during lunch, was nothing short of unimpressive. Via a video on YouTube, a viewer can see a lackluster crowd turnout with bored audience members. Some of them have blood coming out their ears, though this is not surprising, as none of his songs – especially “Sriracha” — reflect actual musical talent.

Structurally, the song is not original. It begins with a peppy piano melody eerily similar to “Broccoli” by DRAM featuring Lil Yachty. The whole song was produced by JR Rotem, who you can hear in pop bands like Panic! At the Disco and Fall Out Boy. It’s almost as if they’re trying too hard to promote this young artist. The limp trap beats do little to spice up the lackluster lyrics. Why would this pronounced producer waste his time on such a mediocre song? Why would Warner Bros. spend so much money on promotion for an artist without creativity?

The lyrics are unnecessarily bland despite the repeated allusions to the spicy sauce the song was named after. The chorus is repeated so many times- sung and rapped- by the end the lyrics were worn out. Though there is no writing credit on Genius.com, we can assume Marteen didn’t exactly pour his heart into this song about a condiment.

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